Ahead of her presentation at this year's Wireless Power Summit, Vicky Yussuff, Lead Wireless Power Analyst at IHS Markit, provided Smithers Apex exclusive insights into what she has found to be two of the biggest challenges currently facing the Wireless Power market, biggest innovations to keep an eye on, and what changes the industry has seen in the past year.
>>> Register today to hear more industry news from Vicky at the 2017 Wireless Power Summit
What big changes have you seen in the Wireless Power Market, in the past year?
It’s no surprise that mobile phones have remained the primary driver for the development of wireless power and the flagship Samsung Galaxy handset has made the biggest single contribution to enabled receiver shipments for the last year. With wireless charging technology already achieving mainstream adoption in the mobile phone market, the past year has seen the scope of its application move towards other applications, such as laptops. Recently the market saw the highly anticipated first wireless-charging-enabled Laptop start shipping, when Dell and Witricity launched the Dell Latitude 7285. This couldn’t have come at a better time as, although satisfaction of current wireless charging solutions is high, an IHS survey found laptops to be a particular device that 75 percent of consumers would like to see adopt wireless charging technology. Further diversity in the type of application adopting wireless charging technology is expected to continue throughout the rest of the year and beyond.
What are some big innovations to keep an eye on, right now?
As more types of device adopt wireless power technologies, multi-device charging will start trending as consumers will want to charge many of their devices using a single transmitter. So inevitably we will start to see power requirements on the transmitter side increase. We can else expect to see uncoupled solutions start to emerge in low power applications such as wearables first, and then enter the mobile phone marker next, as the technology is refined and higher power levels of delivery can be achieved.
What do you think are some of the biggest challenges facing the Wireless Power market, right now?
In this industry there are 2 key factors that affect the success of any solution – 1) Is it technically possible? 2) Who’s going to pay for it? So, to be successful, suppliers will need to past the “one size fits all” mentality because with wireless power, this doesn’t work. Technology approaches have to become application specific.
On the financial side, success here comes down to consumer demand. Regardless of the technology used, for demand to be high, we need to get devices in to the hands of consumers so that they can see the value of wireless charging technology and demand to have it in more and more applications.
What are you most looking forward to hearing at the Wireless Power Summit, this October?
It’s always exciting to hear about new products and when they will launch. It’s also interesting to see how technical challenges with different technologies are being overcome and I am particularly looking forward to hearing about the latest developments of wireless charging technology in the automotive market.